Mobile devices Assignment Example | Topics and Well Written Essays - 750 words

Mobile devices - Assignment Example Mobile devices enable communication by facilitating the process within which information and data is shared within an organization. This includes the exchange of information and data between the management and employees. For example information about the operations of organizations is communicated to the management team so that it is used to reach strategic decisions on how efficiency and effectiveness can be achieved within the organization. The interaction between an organization with stakeholders within the external environment such as consumers, suppliers, distributors, retailers and shareholders is facilitated through the use of mobile devices and as a result increasing the effectiveness of an organization in meeting its goals and objectives. For example mobile devices are used to answer the queries of consumers and their problems and concerns which cause them to be satisfied with the products and services that are rendered by the organization. In this sense therefore mobile devices allow organizations to effectively meet their goals of achieving a larger share of the market and wining the loyalty of consumers through effective and efficient service delivery and presentation of high quality and authentic products to the market. More importantly the effectiveness of an organization’s supply and value chains is facilitates through the use of mobile devices as a communication strategy through which effective int eraction is achieved with the suppliers, distributors and retailers of the organization’s products. Furthermore mobile devices enhance interaction with marketers and as a result facilitate the effectiveness of promotion of the organization’s good and services to the market which leads to higher sales. This therefore defines an effective organization as facilitate by the role of mobile devices in promoting interactivity with the stakeholders of the

Critically consider the ways in which economists have recognised the Essay

Critically consider the ways in which economists have recognised the psychological, social and corporate influences on consumer choice - Essay Example the use of a popular person like an actor or talk-show host/hostess. Social influences are often attributed to class and culture such as those associated with the consumption of luxury goods. Corporate influences are said to be one of the most influential because they invariably come from the very manufacturers and sellers of those goods. For example businesses adopt a variety of strategies or/and sales tactics including those associated with benchmarking products and creating brand loyalties through value creation (Hallberg & Ogilvy, 1995). Consumers have to make a choice between two or more goods before making an actual purchase. In a free market economy where price mechanism alone allocates scarce resources consumer choice is naturally assumed to be free from any influences because depending on the purchasing ability of the consumer he/she might decide to buy a good at its market price. However the contrary is much truer than this theoretical economic explanation to the consumer’s behavior. In the first instance in a free market economy the producer has an equal amount of freedom to use marketing tactics to attract the attention of the potential customer. Customers are influenced by a variety of sales tactics that producers use in order to increase sales volumes. Psychological, social and corporate influences are the most predominant among them. Economists identify psychological influences such as those related to emotions, impulse or/and ostentation. According to economists emotional involvement in consumer choice though might not be measurable, cannot be ruled out altogether (Luce, Bettman and Payne, 2001). As a result every consumer is assumed to be influenced by positive and negative emotional factors like personal memories associated with a product. Michael Jackson related merchandise and memorabilia for instance have such an emotional impact on many potential buyers because he is associated with the firmament of pop music. When